-
While Twitter has been less than forthcoming on how they plan to monetize their service, there is no shortage of ideas from third parties on ways to get paid for spending time with Twitter. From pay-to-tweet to selling off the real estate on your Twitter background, there are any number of ways you could be making money off the service. Now, there's another service that – much like RSS-based advertising – offers to pay you for advertisements that run in the midst of your tweet stream. Meet Magpie, an ad network for Twitter.
-
Blogging is fast, informal and easy to do. Spelling, grammar and factual errors happen – but do they make a material impact on the success of a blogger? A small but interesting survey run by crowdsourced copy editing service GooseGrade concludes that they do.
-
Silicon Alley Insider hat eine Übersicht über Webdienste erstellt, welche neben kostenlosen Basis-Accounts nun auch kostenpflichtige Pro-Accounts anbieten, oder planen, diese anzubieten
From the monthly archives:
October 2008
Bookmarks vom 31-10-2008
{ 0 comments }
Bookmarks vom 30-10-2008
-
While these tools are useful for individual users, they lack the metric base that corporate users like to see and need if they are going to show early adoption results. Enter Tweeple Twak, a Twitter tool currently in Alpha that shows a lot of promise at being able to offer marketers and other Twitter power users the metrics they need.
{ 0 comments }
Bookmarks vom 29-10-2008
-
Serial Entrepreneur Guy Kawasaki gibt Tipps wie man LinkedIn effektiv nutzt
{ 0 comments }
Bookmarks vom 28-10-2008
-
Die Umsätze mit Online-Werbung sind in Deutschland stark gestiegen. Im Vergleich zum Vorjahr kletterten die Nettoumsätze mit Onlinewerbung in den ersten drei Quartalen um 44,4 Prozent auf insgesamt 1,4 Milliarden Euro. Im Vergleichzeitraum 2007 lag der Umsatz mit grafischer Onlinewerbung noch bei 976 Millionen Euro.
-
To access this information, go to your Google Reader, click on the feed name of any item, and then click "Show Details" in the top right corner. Last 30 days will show what dates the author published (and you read it). Time of day will show the time the author published (in your time zone) and when you read it. Day of the week will show the day the author published (and when you read it).
-
Einer Studie von Forrester zu Folge sind deutsche Webnutzer verhältnismäßig inaktiv. Der Anteil an Konsumenten, der sich aus dem Web 2.0 komplett heraushalte, liege demnach bei satten 53%, weitere 38% konsumieren Angebote wie Blogs und Podcasts.
-
Google is adding more sidebar options to Gmail. Now you can add gadgets on the side that show your appointments from Google Calendar and your last five documents in Google Docs. In the calendar gadget, you can see any calendar you subscribe to and add events directly from Gmail. The Docs gadget gives you a few different view options (only spreadsheets, only presentations, or only documents previously opened by you).
-
SlideRocket, the online presentation creation service, has emerged from public beta. Along with the launch comes new collaboration features that allow you to work with others and create presentations together.
-
So gaben zum Beispiel 70 Prozent der befragten Frauen, aber nur 59 Prozent der Männer an, schon mindestens einmal ein Spiel aus dem Mobil-Netz auf das Handy geladen zu haben. Bei Download-Diensten für Klingeltöne liegen die Anteile bei 65 beziehungsweise 45 Prozent. Und auch Musik haben mit 57 Prozent schon weit mehr Frauen als Männer heruntergeladen, bei denen der Prozentsatz hier 37 beträgt.
-
Nach Angaben von Gartner werden die Umsätze mit Software as a Service (SaaS) im laufenden Jahr weltweit 6,4 Milliarden US-Dollar überschreiten. Im Vergleich zu 2007 entspricht dies einem Zuwachs um 27 Prozent. In den kommenden vier Jahren erwarten die Analysten eine weitere Verdopplung des Marktvolumens der SaaS-Unternehmensanwendungen auf dann knapp 15 Milliarden US-Dollar.
{ 0 comments }
Bookmarks vom 26-10-2008
-
Many of you met Seth when he told you to be a purple cow. Some of you met him when you fell upon his blog, one of the world’s favorites. The luckiest of you met him in person, either at TED, Google, or one of the other holy places where smart people give speeches. Point being: You know who Seth Godin is, but you might not know him like this.
-
This post is the first in a two-part series about 1) the African mobile marketplace and how Africans utilize their mobile phones
-
This post is the second in a two-part series based on: 2) how organizations are using social marketing to reach this highly mobile population for social change.
{ 0 comments }
Bookmarks vom 25-10-2008
-
According to Rubicon's research (PDF), most popular online communities do indeed confirm that 80 to 90% of user-generated content is produced by less around 10% of users. That, indeed, is no surprise to anybody who has participated in these communities. However, Rubicon also found that online reviews drive far more purchase decisions than newspaper articles, reviews by website editors, or advice from store employees. Only personal advice was rated as more influential by Rubicon's panel of 3036 web users over the age of 13 in the U.S.
-
Facebook has decided to share some details about its system architecture and make public the source code that powers it.
-
Yahoo will preview its new Application Platform for developers, the latest effort in an ongoing strategy to be more “open” that was announced last April.
-
Intel CIO, John Johnson’s, presentation on social media in the enterprise. This presentation was originally delivered at the CIO Executive Summit in Minneapolis. JJ provides fascinating insight into social media at Intel and answers some direct questions.
-
Nielsen Online hat die aktuellen Zahlen veröffentlicht, welche Social Networks mit dem schnellsten Wachstum glänzen – leider nur bezogen auf die USA.
-
Box.net has released a new iPhone app that enables users to access their files stored on their Box.net account. The free basic account allows up to 1 GB of storage with a 25 MB file size limit and 10 GB of monthly traffic. This is good news for those wanting to access their documents and other files from their new 3G device with WiFi access. The app is available for free at the App Store.
-
Looking back at the SanFran MusicTech Summit earlier this week, a few notable moments stand out that reflect on the state of the digital music business and how a new crop of startups may shape its future.
{ 0 comments }
Bookmarks vom 24-10-2008
-
A new report by Josh Bernoff of Forrester Research states that usage of social technologies increased markedly in 2008: three in four US online adults now use social tools to connect with each, up from 56% in 2007. According to the report, the largest growth came from ratings and reviews, "voting" on websites, and user-generated video. Blogging and tagging were also popular.
-
Alan Patrick, Berater und Blogger auf broadstuff.com, sprach in einem Vortrag auf der Web 2.0 Expo in Berlin über kostenlose Angebote im Web, auch Freeconomics genannt, und ihre Grenzen.
-
As part of the Blogger Program for the Web 2.0 Expo Europe, 25 bloggers from all over Europe were invited to sit down with Tim O’Reilly, Jennifer Pahlka and Brady Forrest. Lucky guy that I am I was part of this small group, enjoying an intense discussion, alas it was only about 50 minutes.
-
Google’s Android Market has been officially live for 24 hours. Here are some early observations and comparisons with the iPhone App Store’s first 24 hours.
-
As we’ve known for some time, only free applications will be allowed on the App Market initially. According to today’s announcement, developers will be able to distribute paid applications beginning in Q1 of 2009. In the past, Google has said that they would not take a cut of the revenue, which many took to mean that 100% of each sale went to the developer. While it is still true that Google is not taking even a single percent for themselves, 30% will go to carriers and the folks who handle billing. This leaves 70% for the developer, matching Apple’s App Store revenue share model.
-
CSS doesn’t always have to be serious business. In this article, you’ll see 25 fun, novel, and experimental CSS techniques and demonstrations.
-
Interview mit Semantic Web Spezialist Andreas Blumauer
Andreas Blumauer ist Geschäftsführer der Semantic Web Company: das Unternehmen bietet Firmen und öffentlich-rechtlichen Institutionen Dienstleistungen rund um das Thema Semantic Web, semantische Technologien und Social Software, von Schulung und Consulting bis hin zur Implementation konkreter Projekte. Gemeinsam mit Tassilo Pellegrini stelle Andreas Blumauer das Text-Kompendium “Social Semantic Web” für den Springer Verlag zusammen -
Das „Mitmach-Web", das die kollektive Intelligenz der Internetnutzer einsetzt, das Internet als offene Plattform begreift und allen geschlossenen Systemen den Untergang prophezeit, hat nach seiner Ansicht einen klaren Sieger: „Web 2.0 ist das Google-Zeitalter"
-
A recent forecast by Magna Global predicts that mobile media will be one of the fastest growing of the emerging media channels, estimating it to grow by 43% to approximately $300 million in 2009. That reach provides advertisers with a huge market opportunity to reach and engage with consumers in a new and scalable way by staying ahead of the curve in advertising innovation – reaching people when and where a decision is most likely to occur.
-
This context-based approach to social media advertising offers a creative, secure way to breathe new life into an old model. With a new way to seamlessly present meaningful offers, and even customized environments, to users, advertisers can now understand and appeal to an individual’s online and offline interests based on the fullness of their participation across social media sites.
-
Das Internet gewinnt als täglich genutzte Informationsquelle sprunghaft an Bedeutung. Nach Daten der Allensbacher Computer- und Technikanalyse (ACTA) ist vor allem der Anteil junger Menschen, für die das Internet unverzichtbar für die tägliche Information geworden ist, in diesem Jahr spürbar gestiegen. In der Gruppe der 14- bis 19-Jährigen ist dieser Anteil von 36 auf 43 Prozent geklettert, hat eine Sonderauswertung der Acta ergeben. Auch in der Gruppe der 20 – 29-Jährigen beträgt der Anstieg fast 5 Prozentpunkte gegenüber dem Vorjahr. In der Gruppe der "Silver Surfer" zwischen 50 und 64 Jahren hat sich der Anteil um 4 Prozentpunkte ebenfalls spürbar erhöht.
-
As Lee notes, many thinkers on this subject have talked about how projects like Wikipedia "overcome" the free-rider anxiety (the idea that someone else will benefit from your labor without having to contribute to it), but that's not quite right: when someone else's enjoyment of your labor costs you nothing, and buys you fame, then you don't have a free-rider problem at all
-
What about us? What is the culture of cloudiness? My hunch (which I cannot prove yet) is that the consequences of going from the web to the cloud will exceed the changes we saw going onto the web originally. I've teased out some cultural dynamics I think will prevail in a cloudy world:
-
Mit Youcalc gibt es eine neue Plattform für die Entwicklung und Verteilung von Widgets. Die einfache Manipulation bzw. Visualisierung von Daten und die Möglichkeit, beliebige externen Datenquellen anzudocken, könnten Nährboden für eine Fülle von Enterprise-Widgets werden.
-
Demand for iPhone apps is so great that their makers are getting what could be called an “iPhone bump” — where the release of an iPhone application boosts the fortunes of a mobile application maker overall. The impact is going to be even more pronounced for mobile software makers that had previously been selling to other platforms.
{ 0 comments }
Präsentationen der Web 2.0 Expo online verfügbar
Nicht alle, aber viele der Präsentationen derWeb 2.0 Expo sind hier online bzw. per Slideshare verfügbar.
{ 0 comments }
Muss man wirklich auf jeder Plattform vertreten sein?
Seth Godin bringt es mal wieder sehr schön auf den Punkt wenn es darum geht ob man wirklich auf jeder verfügbaren Plattform präsent sein muss:
If you have a presence on twitter, squidoo, blogs, facebook, myspace, linkedin and 20 other sites, the chances of finding critical mass at any of them is close to zero. But if you dominate, if you’re the goto person, the king of your hill, magical things happen. One follower in each of twenty places is worthless. Twenty connected followers in one place is a tribe. It’s the foundation for building something that matters.
There are many places to be, and it’s tempting to act like those non-profits and race after the next one. But it doesn’t work.
Abgesehen davon, ist es zeitlich fast unmöglich, sich jeden Tag um alle Profile auf allen Plattformen zu kümmern wenn man dafür nicht einige Stunden einsetzen möchte.
Sein aktuelles Buch, Tribes, ist übrigens sehr lesenwert. Jeder Absatz löst eine Welle von neuen Gedanken aus und macht es fast schon schwierig das Buch am Stück durchzulesen, obwohl es nur 140 Seiten hat.
{ 0 comments }
Bookmarks vom 22-10-2008
-
In an effort to learn from others’ mistakes, here’s a list of some all star errors in judgment from some social media all stars.
-
Hot off of Apple’s Q4 earnings call comes a bit of iPhone news: Alongside 2.6 million Macs and 11 million iPods, Apple managed to sell 6,892,000 iPhones in the fourth fiscal quarter of 2008. In contrast, they sold just 1,119,000 iPhones in fiscal Q4 of 2007.
-
There has been some talk about Britney Spears not using her twitter in an authentic way, well after some thought we have to also call out Barack if we are to be fair!
-
Nutzerwas? Diese Frage stellen sich viele, obwohl der Begriff Usability längst in das Vokabular junger Start-ups gefunden hat. Der Prozess hingegen, der dazu führt, dass eine Webapplikation konsequent an den Bedürfnissen der Nutzer ausgerichtet wird, scheint weitgehend unbekannt. Diesen Prozess nennt man User Centered Design (nutzerzentriertes Design), kurz UCD.
-
Eine aktuelle Studie von Coleman Parkes im Auftrag von Avanade unter mehr als 500 internationalen Führungskräften befasst sich mit dem Thema "CRM and Social Media: Maximizing Deeper Customer Relationships" und kommt zu interessanten Ergebnissen.
{ 0 comments }