Bookmarks vom 20-10-2008

Going into the expected economic downturn, Google is now turning on every additional source of advertising revenues it can. For instance, so far earlier month it began offering AdSense in Flash games, new AdSense links at the bottom of Google Maps, and introduced click-to-buy buttons on YouTube videos. But there are at least two more ways Google is trying to juice those AdSense revenues: an AdSense search box and AdSense ads that link to syndication pages filled with . . . more AdSense ads!

While U.S. companies struggle to figure out how to monetize social media, India’s tech industry has quietly figured out a way to make billions by servicing it. Everything from simple comments on blog posts, to breaking sophisticated Google CAPTCHAs, Craigslist listings, Gmail invites, Yahoo personals, MySpace profiles, YouTube uploads, Facebook friends, and now I hear Twitter tweets are all being performed in India on behalf of social networking sites, blogs, photo sharing, video, and other social media and Web 2.0 sites that depend heavily on online advertising as a revenue source are using these services to boost traffic and users.

Over the last three decades we’ve watched a meteoric rise in processing power and intelligence in network endpoints and systems drive an incredible series of network innovations; and those innovations have led to the creation of multi-billion dollar network hardware markets. As we watch the global economy shiver and shake we now see signs of the next technology boom: Infrastructure2.0.

Ein Problem wie auf der "Titanic": das Management glaubt, den richtigen Kurs eingeschlagen zu haben – kreuzt aber ein Eisberg den Weg, ist nur seine Spitze zu sehen: Haben sich 100 Kunden über ein Produkt beschwert, gab es in Wirklichkeit 2.500 Anlässe, Kritik zu üben.

it’s hard to generalize the enterprise technology economy. Simply put, it’s not all gloom and doom. And technology executives seem calm–in IT there’s no panic. But there is a general feeling that the tech sector and all the executives in the ecosystem have been here before and will manage through a downturn again.

Nowadays, if there's an online experience we dislike, we either demand that it be changed, use Greasemonkey to fix things ourselves or just vote with our feet. That's a major shift from the level of empowerment that we thought was remarkable even just two years ago.

Today AppLoop launched a mobile application generator which lets you turn any RSS feed into a mobile application for either iPhone (available today) or Android (coming soon). The company, who competes with the analytics and advertising solution MediaLets, wanted to provide everyone with the tools to make a mobile app, even if they didn't have any programming experience. To do so, they've created their new Mobile Application Generator, a tool which creates a mobile-ready application in less than two minutes.

Sie wollen die Qualität Ihrer Webseite verbessern, sich aber keinen eigenen Korrekturleser leisten? gooseGrade ist ein Service das genau dafür ins Leben gerufen wurde. Korrekturlesen zum Nulltarif, und dennoch finden sich genügend Menschen die mithelfen, Ihre Inhalte zu verbesern.

According to a study done by the Sand Hill Group and Neochange, the most critical factor (70% listed it as number 1) for software success and return-on-investment is effective user adoption. Software functionality came in at 1% surprisingly, with organization change at 16% and process alignment at 13%. This is a remarkable result.