Bookmarks vom 19-11-2008

History tends to remember only pivotal moments in time, discarding the day to day struggles. Even when the occasional diary survives, it only archives what one person does – it doesn’t track his or her interactions with others. But with social media, that information is readily available and, furthermore, that information archives how we interact with others over time.

According to a new report by Accenture, a large number of Millennials (those born between 1977 and 1997), expect their companies to accommodate their IT preferences, including their preferred computers and applications. More than a third of Millennials also indicated that they were dissatisfied with the technologies their employers currently provide.

Ist der Ruf erst mal ruiniert, lebt es sich ganz ungeniert. Laut einer Studie von ethority ist das studiVZ das meist diskutierte, aber auch das unbeliebteste deutsche Startup.

Google released a new keyword tool tonight, named the Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search query data from your site’s content.

Irgendwie irritierend, was in dem Video über XING in den USA so abgeht. Gut gemachter Fake? Scheint so, denn der Reporter Lou Santini ist letztendlich ein Comedian. Trotzdem ein starkes Projekt mit viralem Charakter – und mal so gar nicht das Web 2.0 in den Vordergrund gestellt.

A former ATM software designer for a large bank, Demeter created "Trism" in his spare time and pitched it to Apple last spring. The company made the game available for download with the July launch of its App Store, an online provider of applications for its iPods and iPhones. Priced at $5, "Trism" earned Demeter $250,000 in profits the first two months.

So, yea, basically it’s tough to measure ROI for Social Media. This doesn’t mean it is not worth doing! It just means that the justifications that professional marketers will make to qualify for budget are as likely to be anecdotal as analytical/quanitifiable.

If you do decide to create or edit an entry in Wikipedia, you need to strip your content of all marketing language or plaudits. Just the facts.